TORONTO, Nov. 21, 2011 /CNW/ - Mobiroo, the first and only company to offer an application (app) gift card for Android™ and BlackBerry® users, is getting ready for the holidays. The Canadian company and global market leader in app gift cards - recently announced as a 'Company to Watch' as part of the Deloitte Technology Fast 50™ Awards - has $15 and $25 denominations currently available in major retailers across the country.

More than 53% of the smartphone market is comprised of Android and Blackberry devices, and that number is expected to dramatically increase this holiday season. A Mobiroo app gift card is a great complement to a first phone or tablet, and allows new users to enhance their smartphone experience and tailor their device to fit their interests.

Mobiroo gives you access to the world's top-ranked apps from top-tier developers, each vetted by Mobiroo's developer-relations team. Each app is tested in-house; and, because Mobiroo is the only way to purchase apps without a credit card, it's completely secure and easy to gift.

"Research tells us that Canadians spend more than $6 billion on gift cards every year because almost 50% of us ask for them on our wish lists," explains Vinay Chopra, Mobiroo co-founder and CEO. "We're confident that Mobiroo gift cards will be a hit this year, with placements in most major retailers in Canada, as well as an undeniable value: a $25 gift card provides $35 worth of apps - a good perk for those people on your list who've been 'nice' all year."

Founded in 2009, Mobiroo is a Toronto-based company and the market leader in mobile application gift cards. The first to offer an app gift card for Android™ and BlackBerry® users, Mobiroo provides only the top-rated apps and enjoys strategic partnerships with top-tier developers.

Mobiroo's app gift cards are available at major retailers across North America. For more information on Mobiroo and a full listing of retail partners, please visit www.mobiroo.com.