Mobiroo Partners with InComm to Bring App Gift Cards to Retailers

TORONTO – (December 06, 2011) – Mobiroo today announced InComm (www.incomm.com), the industry leading marketer, distributor and technology innovator of stored-value and prepaid products, has added Mobiroo App Gift Cards (www.mobiroo.com) to its international product portfolio, just in time for the holiday season.

InComm has an expansive distribution network with over 225,000 retail partner locations servicing millions of customers every week. The agreement between Mobiroo and InComm will enable Mobiroo App Gift Cards to be distributed through InComm’s vast retail network, which features most of the premier brands in the big box, grocery, convenience, chain drug, discount, electronics, office supply and other categories.

“With the phenomenal growth of the smartphone market, and the proliferation of mobile applications, we knew Mobiroo’s product would resonate with our retail partners as well as consumers,” said Frank Monaco, VP and General Manager of International, InComm. “We’re pleased to partner with Mobiroo to help expand the mobile app market.”

The distribution partnership is aligned with Mobiroo’s strategy to offer the best content in convenient locations. InComm will bring Mobiroo cards to Best Buy, Future Shop, Shoppers Drug Mart, Zellers, London Drugs, 7-Eleven, Shell, and Husky in Canada, as well as RadioShack Franchise, and Target in the United States. InComm is also leading distribution for Mobiroo app gift cards in European countries such as The United Kingdom, Germany, Italy, Spain, France and Sweden through top retails like: ASDA (a Wal-Mart subsidiary), The Carphone Warehouse, GAME, and GameStop.

By leveraging the popularity of top paid mobile applications, Mobiroo brings to market the first of its kind BlackBerry® and Android™ app gift card. Founded in 2009, and located in the heart of downtown Toronto, Canada, Mobiroo is the market leader in mobile app gift cards.

Mobiroo’s app gift cards launch this fall at major retailers worldwide, including: Best Buy Canada, Future Shop, Target, Radio Shack, Shoppers Drug Mart, 7-Eleven, Carphone Warehouse and many more. For more information on Mobiroo and a full listing of retail partners, please visit www.mobiroo.com.

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With more than $13 billion in retail sales transactions processed in 2010, InComm is the nation’s largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 225,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers, while streamlining the selling process for product and retail partners. InComm is headquartered in Atlanta with offices in Australia/New Zealand, Brazil, Canada, Japan, Mexico, Puerto Rico, the United Kingdom, Arkansas, California, Colorado, Florida, Minnesota, Oregon, Texas and Utah. To learn more about InComm, visit www.incomm.com or call (800) 352-3084.